Discover LumiShine’s PowerHouse collection of super-reds that stay true to tone, resisting the fading effects of everyday aggressors.With a stunning range of fierce tones—from riot red to modern rosé to the richest red plum, and everything in between—these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color.

Permanent Crème Color

Delivers up to 2XProtects haircolor from UV exposure and premature fading caused by everyday aggressors the shine*

Incredible color longevity—long-lasting reds—up to 40 shampoos*

Delivers up to 2X the shine**

Reduced breakage*** and 100% replenished and restrengthened hair****

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos*****

Low-ammonia formula delivers healthy-looking, reliable results

Optimal viscosity for bowl + brush or bottle application

Demi-Permanent Liquid Color

Protects haircolor from UV exposure and premature fading caused by everyday aggressors

Incredible color longevity—long-lasting reds—up to 40 shampoos*

Delivers up to 2X the shine**

100% replenished and restrengthened hair****

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos*****

Ammonia-free, pH-balanced formula

Versatile formula—corrects, glazes, and glosses

* Color fades on tone; color is still there after 40 washes
** vs. untreated damaged hair
*** Combing breakage on damaged hair with K-PAK® Color TherapyTM Shampoo and Conditioner vs. non-conditioning shampoo **** vs. haircolor without ArgiPlex
***** When followed with K-PAK Color Therapy Shampoo and Conditioner

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